Scheels: Oklahoma City’s New Mega Sports & Entertainment Destination

Oklahoma City is gearing up for a major new attraction: Scheels, the colossal sports and entertainment store. Approved by the city council, this unique retail giant is set to transform the local shopping landscape, bringing a wide array of goods and family-friendly experiences to the metro.

Discover the Scheels Difference

More than just a store, Scheels is known for its “Swiss Army knife” approach, combining high-end retail with an extensive range of sporting goods, outdoor gear, and engaging entertainment. Director of Operations Trevor Klein describes it as a fusion of Nordstrom, Dick’s House of Sports, and Bass Pro Shops. The new OKC location, expected to be around 300,000 square feet, will offer everything from fashion and footwear to hunting, fishing, and specialty sports equipment, making it a true destination for diverse interests.

Following the success of its 319,000-square-foot Tulsa location, the OKC store west of Lake Hefner Parkway and north of Memorial Road promises a similar scale of selection and adventure, drawing visitors from across the region.

The $8 Million Public Incentive Explained

To secure Scheels for Oklahoma City, the city council approved an $8 million “pay-for-performance” public incentive package. Economic Development Program Manager Joanna McSpadden clarified that this isn’t an upfront handout. Instead, Scheels will earn the incentive over a 10-year period by reinvesting a portion of the sales tax generated directly at the store back into its operations. This method ensures that the city’s investment is tied to the store’s success, providing a beneficial outcome for both the retailer and local taxpayers. The incentive was a key factor in Scheels’ decision to choose OKC.

Ready for Competition and Growth

The new Scheels will enter a competitive retail environment, located less than ten minutes from Dick’s House of Sports. However, Scheels plans to stand out by offering unique brands and a broader product range not typically found at other sporting goods stores, as highlighted by McSpadden. This differentiation strategy aims to attract a distinct customer base and complement existing retail options rather than simply duplicate them. The substantial investment also signals strong confidence in OKC’s growing consumer market.

Timeline: What to Expect Next

The final hurdle for Scheels is the city council’s approval of the incentive package’s conclusive steps. Once approved, ground-breaking can commence. The ambitious project is slated for completion as soon as 2028, promising a new landmark for shopping and entertainment in Oklahoma City in just a few years.

FAQs About the Upcoming Scheels Store

• What kind of store is Scheels?
  It’s a “mega” sports and entertainment store offering a vast selection of fashion, outdoor gear, and sporting goods, with interactive attractions.
• Where will it be located in OKC?
  The store will be built west of Lake Hefner Parkway, north of Memorial Road.
• How is the city financing this?
  An $8 million “pay-for-performance” incentive, paid over 10 years from the store’s generated sales tax, was approved by the city council.
• When is the projected opening date?
  Construction is expected to conclude, and the store open, as early as 2028.
• How will it compete with existing stores?
  Scheels plans to differentiate itself through unique brands and a comprehensive shopping and entertainment experience.

Scheels represents an exciting development for Oklahoma City, promising a dynamic retail and entertainment hub that will enhance local offerings, create jobs, and reinforce the city’s appeal as a vibrant destination for residents and visitors alike.

Scheels opens colossal sports entertainment in OKC